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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. online chat and - telemarketing support through the CRM component. But these are awkward solutions.

Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. As Jesubi president (and LeadJen founder) Bill Johnson tells the story, LeadJen originally worked directly with its clients’ CRM systems but found they were poorly suited for systematic prospecting. Just thought I’d point that out.

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

Friday, October 22, 2010 Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson In a recent blog post from Software Advices Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? But if you can live within a template (and most of these tools do offer a respectable array of options), you can save thousands of dollars on design and coding costs. Business Catalyst combines the features of the products above—a CMS, forms builder, and ecommerce tools—with email marketing functionality and a basic CRM system. What’s the best web content management system (CMS) for your small business?

Eloqua Adds Free Implementation Offering

Customer Experience Matrix

Eloqua Senior Vice President Paul Teshima, who is in charge of post-sales support, said the new program includes system configuration, CRM data integration, setting up an email template, landing page, three-touch lead nurturing program and a lead scoring discussion. On Monday, Eloqua announced a new free deployment service for its clients. This is part of a larger industry trend to offer free deployment. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Crafty.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. Most other vendors charge extra for a dedicated IP address if they make it available at all. - The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) Demand generation systems are in that second stage.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. Systems for other channels then would connect with the Web database in the same way that auxiliary channels are (sometimes) now integrated with a central Customer Relationship Management (CRM) system. For companies where the Web and CRM are both important independent systems, marketing automation is an ally they may both wish to annex. For now, though, SiteCore is working to cooperate with CRM rather than replace it.

Demand Generation Usability Scores - Part 1

Customer Experience Matrix

In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. Share marketing assets across campaigns Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 0 1 1 1 Live templates for asset frames. Assets are built in layered templates with common elements such as headers, footers and styles. Silverpop gets a half point because it can share templates for Web forms, but not emails. But I quickly ran into a problem. Okay then.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Actions can send the lead to the CRM system, assign the lead to an owner, and send the owner an email. LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Consider LeadLife. Of course, Joe the Marketer won't care about my classification scheme.

Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. Since the available actions include all the basic campaign tasks – sending an email, adding a name to a list, sending a lead to the CRM system, notifying a salesperson, and sending another form – it does give users pretty much the same functionality as a conventional approach. MarketingView can pull revenues from the CRM opportunity records, pretty much the same as other demand generation systems. So now the story can be told.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Use this to your advantage.

Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Modern B2B Marketing

Both Marketing & Sales need to focus on creating sales enablement tools that sellers can easily customize depending on industry, decision maker and stage in the buying process.I'm talking about things like email messaging, provocative questions, ROI analysis tools, voicemail scripts, presentation templates. These services alert marketers and sellers to key events, management changes, and more -- all within their CRM system. The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies.

True Social Selling

Modern B2B Marketing

Sales can view a list of all of their leads in their CRM. Sales can sort their leads in their CRM by priority, allowing them to contact leads when they need the most attention. Sales can see the companies in their territory that visit your website, and can access and import key contacts at those organizations into their CRM. Sales must learn to use new email tools inside their CRM or other external tools requiring training. Sales can use Outlook to reach prospects, and data is sent to their CRM, with enhanced information about opens and click-throughs.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Second, they also report improvements that respondents specifically said were “a result of integration between marketing technologies and CRM”.) Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. If anyone else cares to expand on this list, even better. 1. Statistics include: • 16.5%

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Marketing Features in Salesforce Summer 09

Modern B2B Marketing

  Some of my favorite new features are: Campaign Member Fields in Email Templates is great because you can put an email template in Salesforce for your sales team to use that references a field from a campaign, which could never be done before.   To set up email templates, click Setup |Communication Templates | Email Templates. After July 2009, you can create Custom Fields on Campaign Member Records. There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   You can register for it here.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. Followers Simple template. But as budget season looms for most organizations, how can you be sure IT is getting its fair share to drive innovation and bottom-line impact? Do White Papers Still Engage?

Building a ROMI Calculator

delicious b2bmarketing

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts. Please contact Gossamar for credentials. Add rows, subtract rows. Modify formulas.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Holiday Wish 1: On-demand CRM Solutions Twitter Updates Facebook Badge Followers Visistat Simple template. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Got Leads?

E-Quip Blog: Maximizing Your Sales Leads

E-Quip

For many of you, this raises the age-old challenge of getting people to use the CRM system. You can download a template of such a plan, based on the best-selling book Strategic Selling , from my website at this link. ► 2009. (55). Friday, February 17, 2012. Maximizing Your Sales Leads. The recession, of course, makes that task even tougher. Email. Posted by. Mel Lester.

Tom Pisello: The ROI Guy: SMB IT Spending Recovers: Looking for.

Tom Pisello

In the study, based on a survey of Microsoft Small Business Specialist partners, 63 percent of respondents predicted their SMB customers will spend more on IT in 2010, up from just 25 percent in 2009, with overall SMB IT spending anticipated to rise by an average of 16 percent over 2009 levels. Followers Simple template. Results from more than 500 partners in the U.S.,

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Using ROC as an important element in the CRM decision process can help the team maintain customer focus and better balance investments for long term value acheivement. Latest Research.

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Visit [link] for free access to a CRM tool which can help to quantify both the hard and soft benefits (registration required). What is the best time-frame to use for CRM ROI? Time Frame for Measuring CRM ROI?

Forrester: Understand and Drive Outcomes for Sales & Marketing Success

Tom Pisello

Acronyms such as ERP and CRM were common, and the services industry exploded. Followers Simple template. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Technology solutions were new and exciting, and sales lived on the cutting edge of technology.

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

What is the best time-frame to use for CRM ROI? Time Frame for Measuring CRM ROI? ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template. Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server? One of the most important infrastructure investments is a database platform.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. Social media and leadership. in the 1960s.

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Smart Marketing: An interview with Tom Pick

Smart Marketing

How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Here is the interview. Thanks Tom.