Adobe Experience Cloud Blog
MARCH 9, 2020
The search marketing industry is built to run like a macroeconomy. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.
ClearVoice
MARCH 7, 2020
In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.
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Digilant
OCTOBER 4, 2023
Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. This isn’t exactly the moment programmatic was born.
Adobe Experience Cloud Blog
NOVEMBER 25, 2009
This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. .;
Webbiquity
JANUARY 10, 2010
The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. Tweet This!
Buzz Marketing for Technology
JUNE 23, 2009
So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.
Hubspot
AUGUST 19, 2013
Marketers often ask me, “What’s the one metric I should optimize for? I recommend that you focus on optimizing your Quality Scores, which is the metric most likely to lead to higher rankings, more clicks and leads, and lower costs for those actions. In 2009, a Quality Score of 7 (out of 10) was average. How much lower?
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