Unbounce

DECEMBER 13, 2018

There’s only so much space on a search results page to go around, after all. The go-getters ended up with a huge head start since ETAs proved to have higher clickthrough rates (CTRs) than standard ads. Google introduced the first extension—sitelinks—way back in 2009. It can even push your competition further down the page!

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Hubspot

AUGUST 19, 2013

More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

JANUARY 9, 2013

In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see. And here's how to select the right CTA for every page on your site. 13) Adding Distractions to Your Landing Pages.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28