2009, Clickthrough, CTR and Display

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2009

Clickthrough

CTR

Display

Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

DECEMBER 13, 2018

The go-getters ended up with a huge head start since ETAs proved to have higher clickthrough rates (CTRs) than standard ads. And good CTRs = good quality scores = lower CPCs = better ad positioning.). Google introduced the first extension—sitelinks—way back in 2009. Remarketing isn’t just for display ads anymore!

Ads

Ads Google Mobile Advertising Clickthrough

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

AUGUST 19, 2013

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. A Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% How much lower? Let’s take a look. compared to 22.2%.

Lead Scoring

Lead Scoring Lead Ranking Cost Per Click PPC

B2B Marketing Zone

Quick Ways to Make Your Google Ads Stand Out from the Competition

How to Save Up to 50% on Your PPC With Quality Score

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