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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

The go-getters ended up with a huge head start since ETAs proved to have higher clickthrough rates (CTRs) than standard ads. Google introduced the first extension—sitelinks—way back in 2009. Google gives you some powerful tools to help improve the clickthrough rate of your ads, which contributes to a higher quality score.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. Warren Buffet.

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 Mktg at Sybase. That's an eye opener!

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7 Marketing Challenges in the Travel Industry Today

QuanticMind

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Having a number of negative Google reviews can decrease clickthrough rates, not to mention limit sales. The travel industry is booming. This is especially important for SEO.