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Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Infact, a recently published 2019 report by Google said that 85% of buyers will check for product/ service information online, even if they make a store purchase. This reinforces the priority on mobile and digital customer experiences.

Trends 102
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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It also brings in conversion rates 6 times higher than other channels. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Blog as hub, site as spoke , June 23, 2009.

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Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. Google+ ranks at number 9. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%. Better connections with customers which leads to increased loyalty and advocacy.

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Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Me tweeting as the CEO of Argyle is very different than Larry Page tweeting as the CEO of Google. Then Stewart Cink followed not long after that in 2009. Listen Now.