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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. ZoomInfo MarketingOS Finally, ABM with data you can trust. The good news?

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Hiring After COVID-19: Post-Pandemic Trends to Watch

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States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. While economists consider this shortage a temporary problem , businesses looking to hire quickly may have trouble finding new workers. In June 2021, about 61.6

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How Recruiters Can Adjust in a Pandemic-Era Job Market

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States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. Source: US Bureau of Labor Statistics While economists consider this shortage a temporary problem , businesses looking to hire quickly may have trouble finding new workers.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”

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6 Outdated SEO Tactics to Avoid At All Costs

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The Internet has long been the dominant outlet used by businesses to reach their target audience. Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Although this strategy seems incredibly complicated, Philips only relied on two systems to execute this highly-successful initiative— a content system and an influencer system : Content Types: Long-form documentary-like videos that focused in-depth on issues associated with these business areas. Salesforce: New Media Genius.

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Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. Buzz Marketing for Technology , May 18, 2009. Leads (15).