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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services.

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Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Among global CEOs, ⅔ rd said they will invest more in digital strategies to deliver good experiences.

Trends 102
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Let’s break this down. philsimonsystems Interesting post, Jay.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. The supposed issue is that you’re selling to a business, so there are no psychographics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Awareness, Sales, or Loyalty? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# Sessions start October 5.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.