The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The ROI Guy

MAY 22, 2009

Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?

Spending 40

Spending Forrester Case Study Case Studies 40

Onalytica B2B

AUGUST 23, 2017

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. So even though marketers need to find ways to use social media for business purposes, they still have time to figure it out. of the online population), compared with just 65.1% for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

The Effective Marketer

MAY 9, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Among global CEOs, ⅔ rd said they will invest more in digital strategies to deliver good experiences.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Content addressed to a Technical Decision Maker 2. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

WebMarketCentral

NOVEMBER 16, 2009

Great tips for SEOs who know their craft but may struggle with business development. He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7 Among the mistakes are ignoring (or improper use of) h1, h2 etc. title tags, and viewing SEO as a one-time process rather than an ongoing discipline.

SEO 20

SEO Forrester Best Practices Adwords 20

ANNUITAS

SEPTEMBER 21, 2010

However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. Forrester does a great job at showing the difference between the two approaches: Lead Generation Approach Where Leads Leak. Aberdeen, 2009.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. As buyers move online for social interaction and make business decisions, marketers must use automation to understand what customers want. Keeps the dialogue going. Lets sales carry on the conversation.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. adults overall. Need more proof?

Social Media 152

Social Media Media B2B Paid Search Agency 152

Marketing Insider Group

DECEMBER 20, 2012

Real-time marketing was just getting started in 2009. Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. He also served as CMO at Reed Business Information, the largest B2B publisher in the world.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

WebMarketCentral

OCTOBER 13, 2009

Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Crank out posts more quickly?

Forrester 20

Forrester Landing Pages Business Best Practices 20

markempa

AUGUST 30, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. Business Strategist. And that has big implications for marketers.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. Business Strategist. And that has big implications for marketers.

Planning 100

Planning Segmentation Work Management Gartner 100

EMagine B2B Blog

JUNE 11, 2013

According to Forrester Research mobile marketing spending will quadruple in five years, rising from $26 million in 2009 to $106 million in 2014. If your marketshare is leaning more toward using mobile technology, then it would appear that business should be shifting their focus to mobile. B2B Web Strategy Online Marketing'

Paid Search Agency 40

Paid Search Agency Companies B2B Forrester 40

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). billion oil and gas company Halliburton, identifies worst points of pain facing the business units. "I Virtualization. Applications. LEADERSHIP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Just last month I received an IM message on Facebook about a business opportunity.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. trillion in 2009). trillion in 2009). Two IT analyst firms speak of better times to come for IT solution providers. trillion in 2010, (growing from $3.2

Spending 40

Spending Forrester Gartner Lock-In 40

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Just last month I received an IM message on Facebook about a business opportunity.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Industrial Marketing Today

MAY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. He is the Founder & President of Tiecas, Inc. – Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

Online Marketing Institute

MARCH 24, 2010

Accepting B2B social media as a fundamental way of doing business These B2B companies have accepted social media as a fundamental way of doing business—it’s an ongoing program and not just a campaign. These are part of a system of enablers that when combined lead to business. Looking forward to the new book. Posting tweet.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. Social Media in Business. The Noob Guide To Online Marketing.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48