The ROI Guy

JANUARY 20, 2011

Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Content Marketing and the Forgotten Sales Professi.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To. Time to upgrade that aging SAN?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 25, 2011

Engaging earlier requires that sellers have the skills, processes and tools to “earn the right&# to present earlier, and deliver unique value during the dialogue. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MAY 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Content Marketing and the Forgotten Sales Professi.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions. This trend is called Frugalnomics and represents a fundamental and permanent shift in buyer sentiment. Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 17, 2011

Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Content Marketing and the Forgotten Sales Professi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools. chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

SEPTEMBER 4, 2007

1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. to 1 consolidation ratio.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B Lead Generation Benchmark Study 2009. Or ask whether your salespeople can meet with their decision team to present customized proposals or quotations. Get Content. Get Customers. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

JULY 22, 2010

Once information is entered online, the TCO Tool provides very detailed reports for alternative vendors, including TCO, post-tax cash flow, pay-back period, return on investment, internal rate of return and net present value. Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

In a recent survey, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. April 2009 Sales Enablement: Measuring its Impact. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Content Marketing and the Forgotten Sales Professi.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

Any kind of alignment should start with buyers, and we are going to present a mountain of buyer insights that in many ways are jaw-dropping. Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. • What does your CEO expect from your selling and marketing efforts?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Customer equity is the net present value of all the cash flows a company expects its customers to generate over their lifetimes. Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Alinean recognized by BtoB Magazine’s as one of To. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

The standard ROI calculation typically does not use net present value terms in its calculations. Net present value calculations use the “time value of money&# , which takes into account the fact that the purchasing power of a dollar received in the future is less than dollar possessed today.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40