Remove exchange interactive
article thumbnail

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60
article thumbnail

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Forrester Blog for Interactive Marketing Professionals. " Ardath Albee. MarketingSherpa.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’m a big fan of the “Sexy Bookmarks&# plug-in you’ll see below, because it makes the sharing buttons large and interactive. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. 5 ways to fix it.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. If you have all of your passwords and such handy, the process should take about 5 minutes. All rights reserved.

article thumbnail

It's Time for Real-Time

Convince & Convert

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. link] jaybaer Speaking on behalf of Amber, we only reveal book details in exchange for cocktails. link] jaybaer Speaking on behalf of Amber, we only reveal book details in exchange for cocktails.

article thumbnail

Is Social Conversation a Myth?

Convince & Convert

Some Bloggers respond to the comments and some don’t. The information exchange is asynchronous. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# I actually wrote a post about that a while back, outlining my method for blog interaction.

article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale. Of course, that's another post. All rights reserved.

FAQ 139