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What is Programmatic Digital Advertising?

Digilant

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). The Birth of Real-Time Bidding.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Sure, our email marketing software has some canned templates but they are very bland. Side banner is a good way to try “sell&# additional product and increase registrations. Is always good to see what’s out there to give you some ideas. I was looking for some real-life good looking HTML emails I could use as a reference.

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How Programmatic Evolved Within 8 Years

Martech Advisor

If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans. Instead of building ad tech platform from scratch, a company acquires ready-made software and capitalizes on it under its own brand, without risks.

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It Might Be Time to Make Age One of Your Segmentation Criteria

NuSpark Consulting

For example, a vendor that makes process control software might emphasize efficiency to small businesses and growth potential to larger ones. The 2009 report (forgot to put it in the “to read” pile) points out that when it comes to gathering business information, executives fall into two categories: young and old.

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Tapping the Brakes

LeanData

When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. Shares surged 30 percent in the firm’s market debut.

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Tapping the Brakes

LeanData

When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. Shares surged 30 percent in the firm’s market debut.

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Tapping the Brakes

LeanData

When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. Shares surged 30 percent in the firm’s market debut.