markempa

JULY 7, 2006

Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. With this planning, it is easier to define your automation requirements. and hope for a.02

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? In other words, how accurate does it need to be? I think listening with a tool like Radian 6 is step 1, monitoring with something like SM2 is step 2 and managing from one platform with two way conversation is step 3. What conversations can you join?

Social Media 158

Social Media Media Paid Content Work Management 158

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And they are prepared to have this conversation every quarter. Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

JUNE 8, 2010

link] (via @spiral16) [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? link] … [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

Automation is the key these days and you have provided a powerful list. link] Igor Saraiva The 39 Social Media Tools I'll Use Today | Convince & Convert [link] [link] Michael Baldovski Use Twitter, Facebook and LinkedIn? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Automation is the key these days and you have provided a powerful list. link] Igor Saraiva The 39 Social Media Tools I'll Use Today | Convince & Convert [link] [link] Michael Baldovski Use Twitter, Facebook and LinkedIn? August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. All rights reserved.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. Easy to semi-automate with software, etc. Not sure where Gowalla is on that front. link] jaybaer Perfect! That's how you do it! link] jaybaer Exactly. The power is in the connection.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JUNE 23, 2010

Rey RT @wikinnovacion RT @tcreativo: #Crowdsourcing como tendencia [link] autom by far one of the best observations on how crowdsourcing can and should be applied to marketing strategy – well done Clinton! autom [link] Clinton Bonner Well that's just plain nice of you to say. I think we both agree with that.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

link] Russ Henneberry I find myself simply shifting the way I communicate to social media channels — rather than communicating through email, I have several people (even clients) that we have found a perfectly comfortable conversation medium through Twitter. bolen Thank you for this.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149