Digital B2B Marketing

FEBRUARY 28, 2012

As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in. Just don’t say it is because your audience isn’t there today.

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Digital B2B Marketing

FEBRUARY 25, 2014

In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Are you not sure how a new marketing opportunity may be received by your audience? Do you like receiving phone calls at dinner time? Probably not, and you are not alone.

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Digital B2B Marketing

MAY 3, 2011

In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. If your marketing plan is dependent on a click, your audience is getting smaller. Collective’s research sheds some light, and it is probably not your target audience. These results are from ComScore research. A lot smaller.

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Digital B2B Marketing

MARCH 27, 2013

billion business in 2009 ( source ). Instead of putting your audience at the center of your marketing, you are sending the message that you just don’t care. Instead of striving to make your tchotchke memorable, connect it to something your audience wants to remember. SEO folks would accuse me of keyword stuffing).

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