The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content?
Content Standard
NOVEMBER 2, 2018
In 2009, we began to see major changes in the complexity of the algorithms. A 1966 study by psychologist Ernest Dichter identified four reasons why people share brands with others through word of mouth: Product Involvement: They had such a great experience that they had to share it with someone. Image attribution: Kendra Kamp.
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