Best of 2009 (So Far): Social Media Marketing, Part 4
WebMarketCentral
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." What’s In Your Social Media Toolkit?
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