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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. With a long-term view, freedom to choose is winning over lock in models. To lock in a customer with an unmatched offering for their needs?

Lock-In 100
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A Content-Based Guide to Local SEO

ClearVoice

After you’ve got that bit locked in, you can start thinking about how content strategy can help you here. So, the client heads to Google and gives you a one-star review after his first month’s analytics don’t show any improvement. ” Well, yes! contentstrategy #SEO #localSEO Click To Tweet. Google My Business.

SEO 90
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Tracking Video Music Trends: How to Stay Current

Vidyard

NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Get some data to back up your hunch before you lock it down to video. Finding captivating, relevant and creative new music for your video is challenging. We get the struggle.

Trends 50
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Building a ROMI Calculator

Online Marketing Institute

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

ROMI 40
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Facebook 167