Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. The video is a nice example of how social media can be an effective tool for a company to engage (there's that word again!) an audience.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). All rights reserved.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. It's that until Google analytics develops a social media monitoring tool, they're left with using social media marketing in much the same way a kid plays jacks.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. We pick our baby names before the fact.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. We work closely with our client's marketing departments, but handle all social media activity, including non-crisis engagement.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 13, 2010

Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. And, it’s harder to get rid of you and that “media relations” retainer. All rights reserved.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Google Analytics. Here are four ways to make your point in a more effective manner: 1. million for 2009 and “triple that&# ($13.5. Facebook Insights. ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution. What did I get? Name your blog. That was just a tip I hope you caught.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). What do you see as methods of effective integration of your Facebook and blog/websites? Anyone else?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). What do you see as methods of effective integration of your Facebook and blog/websites? Anyone else?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). The area of “metrics integration&# is especially interesting.

Business 116

Business Paid Search Agency Social Media Analysis 116