2009 Analytics Automation Salesforce.com 
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.
Customer Experience Matrix
JUNE 27, 2013
Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com.
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Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.
Customer Experience Matrix
DECEMBER 2, 2010
It's looking more like a conventional small-business marketing automation system every day. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Web analytics, social media and CRM integration seem roughly equivalent.
Customer Experience Matrix
MAY 4, 2010
A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. I got details from two of them last week.
Customer Experience Matrix
DECEMBER 13, 2012
In other words, SiteCore has been steadily executing on the strategy they described in 2009. Although I just compared SiteCore with decision management systems, its more immediate competitors are marketing automation vendors. Like SiteCore, they aim to be a company’s core marketing platform.
Customer Experience Matrix
JULY 30, 2009
Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business. Hubspot has accepted this challenge.
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