article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors.

article thumbnail

Why Zagat might be a smarter purchase for Google than Yelp

Biznology

Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Zagat is not like Encyclopedia Britannica, because Zagat reviews are not written by one person based on one opinion. All of these rating systems have developed the Yelp way, aggregating many ratings of unknown quality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Charts: Bloggers and Blog Readers on the Rise

Hubspot

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. The numbers of blog creators will also increase, albeit more modestly.

Blogger 28
article thumbnail

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Her recent post: Aggregating the Best Content in B2B Marketing covers a lot of ground on aggregation especially as it relates to B2B Marketing. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. She loves reading, music and hiking.

article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). MarketingSherpa. Ardath Albee's Tip.

ROI 100
article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. Those are just my personal opinions. Raj Kadam : The question we ask is whether the specific data is useful to marketers. All rights reserved.

article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. But it's nowhere near as challenging as the other parts in my personal opinion. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139