Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Get the free “Step-by-Step Guide to Website (re)Design” now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Actively participate in forums where your target audience hangs out. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. &# The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. All rights reserved.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

MAY 13, 2010

Social media isn’t inexpensive, it’s different expensive. (I I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. link] Michael A. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 5, 2010

What a great, active fan base ! Thought about putting the search box on your head, allowing users to search your brain!? link] Social Business Bank Option 1. No question! link] Warren Fick Wow. Let me add my couple cents: if you like your photo (I do, too) I think you should avoid #3. It makes your head look confined. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. Someone should buy Flowtown, pronto.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. There is little on the proactive (acquisition) side where planning and strategy are concerned.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? link] Weekly Links: August 23, 2009 | UpYourSocial [.] Develop a Social Media Strategy in 7 Steps [.] Think out a policy and develop a strategy! [.] August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

SEPTEMBER 21, 2010

That makes it “inexpensive&# – rather than spending millions, companies can spend thousands (or even, just hundreds) to achieve similar results… The activity needed to maintain a successful social media presence is and should be part of any company’s marketing plan.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Great leveler for small businesses and a competitive advantage if they execute well.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 13, 2010

You sound a lot more active and attentive. Not always with sterling results, but he knows his stuff. link] jaybaer Great advice! Along a similar vein, I was taught to always stand up when you're on the phone. I do all my home-based Webinars on my feet. link] jaybaer Oooooo. A Martanne's offer? That sounds quite compelling.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. It has been said that perception is reality and that is true not only for people, but for organizations as well. The change has come from how people create their perceptions. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 18, 2010

An active agency social media presence will lead to expertise in the agency. Further, if you're going to use social media, you need to get with the culture of those who use it as well – they don't need to change to adapt to your culture/expectations. Its great to see this conversation so relevant active!

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 8, 2010

[link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace. Not Facebook; MySpace. And it seems the goal of connecting (vs. All rights reserved.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 20, 2010

The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. I wonder if this has to do with the correlation between the black community and musicians. Got me thinking… #2 also jumped out at me. Lots of lurkers.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

RT @kdrewien: RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One [link] [link] socialCRMchick Good post Katie, however what do you think about managing vs. monitoring. Again, a company needs to listen and find where the customer base is active. We categorize influencers by type: peer, social or key influencers.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.” I don’t believe in a “digital divide.”

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

FEBRUARY 25, 2010

According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” link] susanbaier Hi Karen! All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. Communication segmentation by social activity–now that is an idea with legs. link] PaigeHolden Are you a social media detective? link] [link] useglobalreach Are your customers active in social media? Check out bullet #2 here: [link].

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

MAY 20, 2010

Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. If you’re already active, but there are people on your team that cannot (without looking it up) name your key success metrics, and from where they’re derived, call a KPI meeting today.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. It will be slow, and it will be messy, though. All rights reserved.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

MARCH 18, 2010

Doug Pruden, Customer Experience Partners [link] Jan Krsanac Social media is about keeping fans, not creating them [link] [link] David Carter RT @just_kate: Social media is about keeping fans, not creating them (Convince and Convert) [link] [link] Ad Chickadee Social media is about keeping fans, not creating them [link] [link] Michael A.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 8, 2010

randygiusto camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. For a week-long trip, it might be the laptop. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

JUNE 8, 2010

Active listening required. Use active listening to engage users. Use active listening to engage users. The opportunities, mishaps with technology viruses, popular gadgets and such all create a rapid opportunity path to jump on that popularity, host a video or post on a trending issue and gain traffic. Great stuff.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. That’s a pity. who knows?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40