article thumbnail

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Peachtree and SageCRM software. It’s great.

article thumbnail

B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

We need to act as one team and seek to understand each other better and learn each other’s language. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Okay, not really. Bottom line: its the numbers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

Newton’s first law of motion (also called the law of inertia) is often stated as “an object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced force.” The first law of motion can act much like one of your potential prospects.

article thumbnail

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

markempa

Act like a good financial manager - Your lead generation efforts should include a portfolio of tactics that you apply consistently over time. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

article thumbnail

B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. Leverage Your Social Network. Be visable.

article thumbnail

B2B Lead Generation Blog: Blueprint for Personal Lead Generation Success

markempa

Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Youre not in it for the big hit.

article thumbnail

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They have it wrong. " - Field of Dreams.