Remove 2009 Remove 2010 Remove Analytics Remove Privacy Policies
article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60
article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Analytics is the new marketing creative! Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

article thumbnail

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? All Rights Reserved.

article thumbnail

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Web 2.0 60
article thumbnail

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? All Rights Reserved.

Rules 60
article thumbnail

Building a ROMI Calculator

Online Marketing Institute

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Canada License.

ROMI 40