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Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food. Not adapting will mean failure. Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009?

B2B 2

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food. Not adapting will mean failure. Mike: It’s easy to talk about the doom and gloom with the economic downturn, but where is their opportunity for 2009?

B2B 2

6 Ways to Get Sales to Adopt CRM Systems

Digital Body Language

Rather than enforcing adoption through techniques such as commision hold-backs or managerial review, we have the unique opportunity to encourage adoption by making a CRM system (whether Siebel On Demand, Salesforce.com, or Dynamics CRM) into a place where sales people receive enough value to want to adopt it. How can you do that? All lead flow should be directly into your CRM system.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. User interface is a second differentiator.

ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com. Pricing of ADVIZOR starts at $499 for a desktop version limited to Excel, Access or Salesforce.com source data and without table linking. (A 30-day trial version of this costs $49.) Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support. See, for example, this post , which has the virtue of pretty graphics.)

Channel Management Solutions Landscape 1

B2B Marketing Confidential

Monday, October 27, 2008 Channel Management Solutions Landscape 1 Channel Management Solutions have been hot lately. This is certainly the salesforce.com vision. Salesforce.com. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. MarketBridge.

POS 1

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate tightly with Salesforce.com and other CRM systems. My little tour of demand generation vendors landed at Pardot just before Thanksgiving. So I was quite curious to see what they had to offer. What I found was intriguing. Back to Pardot.

SMB 2

A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. As Tuesday’s post suggested, my thoughts on usability measurement have now crystallized. To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Define a set of business scenarios that must be supported by the system. Each scenario would describe a type of marketing campaign and the system tasks required to run it. These tasks would cover system set-up, materials creation, campaign design, execution and evaluation. sigh**.

George Carlin, Marketing, and Social Media

Marketing Edge

Salesforce.com CEO Marc Benioff wrote a book on this issue. Marketing is at a cross roads and I believe social media will force a major crash of competing values. The crossroad is a dilemma presented by a society based, for the most part, on consumption, a global economy accessible to all, and the wonderful raw rules of capitalism. This mash up has caused a society to feel wanting for genuine substance, generations to reflect on their contribution to the greater good, and a crisis of conscience. This crossroads is probably best described by the late George Carlin on consumerism.

LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. These are supported by standard connectors to Salesforce.com, NetSuite (where Rudin was an advisory board member) and Oracle Order Management. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. He described LucidEra’s approach as not so much solving those problems as side-stepping them. Problem(s) solved, eh? There may be a quiz.)

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

All comes together in a mashup within your own CRM – InsideView integrates with all of today's most popular CRM systems namely Salesforce.com, SugarCRM, and recently announced Microsoft Dynamics, Oracle, and Landslide. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process.

Bah, Humbug: Let's Not Forget the True Meaning of On-Demand

Customer Experience Matrix

Both Angoss and CopperKey offer scoring plug-ins to Salesforce.com. Salesforce.com data), or you must supplement the data with known variables (e.g. I was skeptical the other day about the significance of on-demand business intelligence. still am. But I’ve also been thinking about the related notion of on-demand predictive modeling. True on-demand modeling – which to me means the client sends a pile of data and gets back a scored customer or prospect list – faces the same obstacle as on-demand BI: the need for careful data preparation. Call it the Sorcerer’s Apprentice effect.

Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But while many demand generation vendors simplify these features so marketers can run them for themselves, Market2Lead offers no such compromises. This lets the system include capabilities that large installations need and other systems may have skipped.

And Now for Something Completely Different - Business Intelligence Widgets

WebMarketCentral

According to Bill Kotraba, Director of Sales and Marketing at LogiOnDemand , Widgenie currently works with Excel or.CSV files; support for Google Spreadsheets is next, with future versions compatible with QuickBooks Online , Salesforce.com and other data sources as users dictate. Want a cooler, easier way to show them the data? This may be your answer. There you have it.

The Disconnect Between CRM Definitions

B2B Marketing Confidential

Tuesday, November 04, 2008 The Disconnect Between CRM Definitions There are two definitions of CRM. But of course, most people still just mean Salesforce.com. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. good definition for CRM. Ill use it.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. One answer to this challenge is provided by "post-click marketing," a.k.a.

Streamline Customer Acquisition to Grow With Reduced Funding

Modern B2B Marketing

For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. However, one trap that companies run into is investing in marketing automation that is not as fast, nimble or flexible as tools like salesforce.com or WebEx. Manage your complexity. Enjoy

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

While GreenRope is new to the VEST report, the company itself was founded in 2008. The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Here are thumbnails of the others.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. That''s theme number three.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field. kishau.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

The genesis of Klout circa 2008. just couldn’t stop thinking about the possibilities and realized that this was something I had to do.  So in August of 2008, I quit everything I was doing and went all-in on Klout.”. Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. Fernandez: Definitely.

Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution

Marketing Action

CHRIS : In 2008, I started myBusinessIntegrated as an integrated communications company. Certainly integration with salesforce.com was critical for us. CHRIS: In 2008, I started myBusinessIntegrated as an integrated communications company. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. This transcript has been edited for brevity.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field. kishau.

Marketing Automation Venture Funding: Profitable or Profligate?

Fearless Competitor

The financial crisis of 2008 and 2009 slowed funding again, but that was short lived (4). SuccessFactors and NetSuite are still unprofitable, and Salesforce.com is only marginally profitable with a 6% operating margin. Lead Generation Companies | Analysis of marketing automation space – great guest post. Our goal is to share great guest posters. VCs invested over $3.96 billion.

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How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours. Take YouTube, for example.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Most clients are using the system for customer data analytics, and the vendor has created connectors for SAP, Salesforce.com, Marketo, Responsys, ExactTarget, Omniture, Google Analytics, IBM, Microsoft, and NCR systems. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data. Cloud-based deployment offers near-infinite hardware scalability and flexibility. Yes there are trade-offs.

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

This entry was written by Howard Sewell , posted on November 25, 2008 at 12:01 am , filed under B2B Marketing , Content Syndication , Demand Generation , Lead Management , Lead Nurturing , Marketing Automation , Online media , White Paper Syndication , White Papers and tagged Content Syndication , Lead Management , Marketing Automation , White Paper Syndication , White Papers.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite. tags: marketing automation software, Marketo Lead Management 3.0,

LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

When I spoke with LucidEra in June 2008 they said they had about 40 paying clients. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. With the benefit of 20/20 hindsight, LucidEra’s strategic decision to focus on building sales analysis applications primarily for Salesforce.com was a mistake. Bear in mind that there are about 60,000 Salesforce.com customers – selling to 50 of them is less than 0.1% I’m just catching up with what happened while I was on vacation these past two weeks. penetration.

The Revenue Performance Management Bandwagon

It's All About Revenue

Salesforce.com created the cloud computing category.  In 2008, we began to have conversations with our customers that went well beyond the familiar language of campaigns, lead scoring and lead nurturing. by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n!

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management). 5Buckets was introduced in early 2008 and currently has about 30 implementations shared by about 300 organizations.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Youcalc is priced at an astonishingly low $19.95 per user per month, which gives access to 130+ prebuilt applications for products including Salesforce.com, SugarCRM , Google AdWords, Google Analytics , MailChimp and 37Signals ’ BaseCamp (project management) and Highrise (contact management). The system accesses standard sources (Salesforce.com, AdWords, etc.) No free lunch here, folks.

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. But at the moment, Act-On is very much an exception among demand generation products in not offering automated data synchronization with Salesforce.com. Act-On also offers a sales automation system that could be an alternative to Salesforce.com. This is more than many other products offer.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization. The database can include answers to survey questions and fields imported from Salesforce.com. But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people.