Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The third section of the book covers Zappos’ sale to Amazon.com (for $1.2 All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. I wonder if social media training will be added to corporate continuing education programs. Do You Believe? How big a role social media will play in a company's success will be determined over time.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. can EVANGELIZE the PRODUCT SEEDING?and

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 13, 2010

He rehabilitates dogs and trains people. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Yep, I said it…The Dog Whisperer. If you read his books or watch the show you will see that the guy has a great take on life – it's all about attitude and energy. An App, I'm in!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MAY 11, 2010

Indeed, we've been trained for so long that intermediaries have to carry our message, that this age of communicating directly with customers and prospects is downright freaky for a lot of companies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Google isn't going to be enough forever.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I mean, I could have spent all day every day training myself. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

MARCH 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 107

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 107

Convince & Convert

SEPTEMBER 20, 2010

The statistical similarity shocks me. According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. This chart shows usage of five major social outposts by organization type. The range of Facebook usage is just 37% – 51%. Find out why this myth is wrong.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Webbiquity

SEPTEMBER 10, 2012

A marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement. Emily Gonzales. EmilysHere. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement. Emily Gonzales. EmilysHere. Been there ever since.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Joseph Manna Fantastic post, Jay. All rights reserved.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I have a background working in IT and comparing various software solutions to decide which one to employ – think that training still pops up every now and then even now when I'm working exclusively in social media.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But since everything is in the cloud anyway, I can certainly save things to Dropbox, especially those Keynote presentations that I'm itching to create with my fingers. All rights reserved.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. If you have a few hundred followers, you can semi-coherently keep them straight, and watch what they are doing via your public stream. Teens don't pay for statistical consulting services. Facebook is annoying as $#@!

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. Their intern is well-trained and they respond with good-natured humor to people.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Nor is it on their radar.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Convince & Convert

APRIL 27, 2010

Why can’t you find the Randys in your company, and let them train everyone else? I hope someone at US Airways reads this (unlikely) and signs Randy up to train their other employees on how being just a little human goes a long way. link] Training Edge RT @OneCoach: RT @jaybaer: One person in your company CAN make a difference.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. There are millions of people who look for coupons, discounts, training offers, events etc … these are all very practical uses of a branded twitter stream. I'd expect nothing less from you!

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 28, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise.

Social Media 126

Social Media Media Paid Content Conference 126