Insights from Eloqua's IPO Registration Statement
Customer Experience Matrix
AUGUST 29, 2011
Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. In both cases, then, present losses are a harbinger of future profit. The first bit of news is that revenue per client was virtually flat during that period. Let’s start with the servicing costs.
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