Customer Experience Matrix

article thumbnail

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. In both cases, then, present losses are a harbinger of future profit. The first bit of news is that revenue per client was virtually flat during that period. Let’s start with the servicing costs.

Eloqua 120
article thumbnail

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Its primary clients were then, and still remain, digital marketing agencies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Results can be streamed to an external viewer as an RSS feed or presented in standard reports. Response time was a little slower than I’d like for tasks such as a applying a filter or presenting an article list.

article thumbnail

Beautiful BABI: SiSense PrismCubed Offers Business Intelligence for Business Analysts

Customer Experience Matrix

Present the manipulated data for reporting: the system automatically classifies input data as dimensions (text, dates, etc.) Once the load is complete, the system presents the dimensions and measures in an “ElastiCube” available for reports and other applications. and measures (numbers which can be aggregated).

Business 120
article thumbnail

Why Social Media Really Matters

Customer Experience Matrix

Thus, social media present a major threat to search advertising revenues. I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential.

article thumbnail

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. This involves a careful balance between complexity and power.

article thumbnail

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. At present, email templates are either fully locked-down (no changes allowed) or totally open. Act-On released its beta version in June 2008 and started selling last October.

Act-On 120