Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organizational and personal. We are here to help. Click To Tweet.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. May 19, 2008. I state my company’s primary functions in the first sentence of my current role, so that people can see what I’m bringing to the table alongside my own personal skills. They recommend that you only connect with people you know well personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

WebMarketCentral

MARCH 23, 2009

Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others. There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

MARCH 30, 2009

Top 5 Reasons Your Search Engine Rankings Dropped by Duct Tape Marketing If you've ever experienced a sudden, gut-wrenching drop in your site's search engine position, Karen Scharf presents five possible reasons. voice, natural language, images, audio), a wider variety of media, personalization, and machine language translation.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? The same dynamic is present on Facebook. LinkedIn – only if I have made a personal connection.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

The Lead Agency

OCTOBER 4, 2017

Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. What this chart says is that: Our social value to others is a function of (a) the extent of our knowledge, our thinking competency (critical, creative and imaginative), and our communication skills (conversation, presentation and demonstration), and (b) our ability to integrate these three things. February 2008.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. If you need to learn about recent developments in a field or find out something - ask the right person!

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Addition 1.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. But until then, I can’t not participate as some sort of personal protest. link] jaybaer I know. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. They like it. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Personally, I did not find it helpful, although the concept holds promise. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. JG You know that tattoo says Leslie from the person's perspective right? JG You know that tattoo says Leslie from the person's perspective right? In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Sandwich that summary with a personalized message and you may just get somewhere.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. He was personable and funny, a real likable guy. Sounds easy, but it's also really easy to screw up.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. In the first section, Hsieh recounts his personal story, including his early childhood and nascent entrepreneurial adventures, including a misguided effort at worm farming. The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. The only problem I've encountered is the trepidation associated with personal blogs. Maybe that will one day happen to social media.we

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Great product/great service and knowing how to prospect, present & close. Great product/great service and knowing how to prospect, present & close. Remember the cold call?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 23, 2010

When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] By Jay Baer, Convince and Convert #fb [link] Sarah Caminker PR RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? link] [link] Van Santen Netwerk Social media strategie: pro-actie of re-actief?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Content Marketing Institute

NOVEMBER 19, 2017

Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications." It's growing at an astounding rate.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Convince & Convert

JULY 14, 2010

Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. Why ignore it? Do you agree? link] very true! Im Jay Baer.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JUNE 11, 2010

Plus, it’s like the personal trainer scenario. Wisely improve the present, it is nike dunk low thine. As I said to you at SXSW, greatness is what needs to be out there, and both of you define that, both in knowledge and personality [link] unmarketing My pleasure. I want to talk to you about marketing and PR, too.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media Ad Exchange 125

ClearVoice

FEBRUARY 25, 2022

Her fresh take on 2008’s ‘Fearless’ arrived on April 9, 2021, and ‘Red’ (Taylor’s Version) was released on Nov. Share your brand stories and personalize the members of your team by sharing past events that involved them. Nothing helps you establish a winning brand through content like your or your brand’s past.

Top of Funnel 120

Top of Funnel Content Marketing Work Management Marketing Budget 120

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 1 Personal Branding. RWW Daily by Email. RWW Weekly Wrap-up. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

SEPTEMBER 21, 2010

Best to ask on this point as the past makes the present coherent, and we've identified tremendous benefit from tracking past incidents, especially in matters where a company's reputation hangs in the balance, and harsh critics are able to use past transgressions as fuel to the fire. In control. In control.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly). Im Jay Baer.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. The promise was to use the techniques that Dan recommends at a very high-powered sales presentation that I was to give yesterday to a big potential partner. I explained that very little resource drain on their side would occur - just a relationship manager and a support person would be needed. Comments RSS.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. I was doing PR. Carbonite specializes in data backup and recovery for small and medium-sized businesses, as well as personal computers. There’s no hesitation to reach out to those who are personally responsible for something and say, “Hey, can we talk about this?

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level. 8) Take Personalization to the Next Level.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

AUGUST 31, 2010

Those that do have comments, usually have no further comment from the person who left a comment in the first place. The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. Here’s what I do see: Blogs that have comments, with little back and forth.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116