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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? There are something like 150 million blogs.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. However, creating and delivering social content is a big challenge for many B2Bs.