2008, Online Marketing, Peer-to-peer and PPC

2008

Online Marketing

Peer-to-peer

PPC

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. A tall order, to be certain.

Social Media

Social Media Media Paid Search Agency Peer-to-peer

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. What others are floating around out there?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Join 88,000+

Insiders

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? There are something like 150 million blogs.

Social Media

Social Media Media Curation Webinar Metrics

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. Yes, social media applies to B2B. Focus on How, Not What I draw two conclusions from this data.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). online average of $79,000. Fly more miles, get priority seating on an airline. population.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.)

Social Media

Social Media Webinar Metrics Media Paid Search Agency

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. I had an epiphany the other day. So too with email.

RSS

RSS Paid Search Agency Social Media Email Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media

Social Media Media Paid Content Work Management

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest.

Paid Search Agency

Paid Search Agency Content Social Media PR

Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction.

Social Media

Social Media Paid Content Media Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Send them via Twitter @kurrently Kurrently allows us to peer into the minds of Facebook users like never before, and since there are something like 500% more Facebook users than Twitter users in the U.S., But there are 400 million people on Facebook,&# Gilbert said. “I want to know what they are saying, too.&# that’s a big deal.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Family, friends, colleagues. Life is so boring under those conditions.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback. That’s last year.

Social Media

Social Media Media Paid Content Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

He is without peer. Louis to Phoenix, coming back from SocialFresh. I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but not enough to make it rewarding.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Interaction.

Twitter

Twitter CRM Business Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Marketing Zone

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media is the Servant of Strategy, Not the Master

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Reasons Email is the Coolest Vampire Today

Convince and Convert Blog: Social Media Strategy and Social Media.

The Truth About the iPad | Blogging and Content Creation | Social.

Is Social Media Too Big For Its Britches?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince and Convert Blog: Social Media Strategy and Social Media.

Stay Connected