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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

February 6, 2008. Opt in to receive research updates via email. Original air date: Thursday, June 05, 2008. Rating: 7 out of 10. Rating: 7 out of 10. Copyright © 2008. Citation Policy. Privacy Policy. Integrity Policy. Decision Tools. Reference Guides. Emerging Trends.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. However, for email marketing to be a true driver of sales, your need something even more valuable and every email that you send out should have it. What is it? of Tiecas, Inc.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

CAN-SPAM - Short for 'Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003,' it's a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. Single Opt-In (with a subscriber acknowledgement email) - The most widely accepted and routinely used method of obtaining email addresses and permission. Confirmed Opt-In (a.k.a.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. New ones, perhaps Richmond based, rise out the rubble. If you’re not getting your story out on the web, you’re probably not getting your story out at all.

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[Infographic] More People Opting Out of Behavioral Advertising

readwrite

The fight to gain privacy assurances from advertisers is like a massive, complicated waltz: one step forward, two steps back. More than any other time in the history of the Web, advertisers are feeling the squeeze from government regulators and consumer advocates demanding transparency and respect for user privacy. Since 2008, about 9.8

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