Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Listening is the first step. Of course, that's another post.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. So in my opinion it is more the live experience which will help to sell and share. He was personable and funny, a real likable guy.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 20, 2010

[link] Eric_Hoffman I'm game, even if my game is a bit weak…in the month of March, for my personal blog, I saw a whopping 29 different search terms used to get to my content and for the work blog that I help to maintain we saw 190 different search terms used to get to that content. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. At the same time, word of mouth marketing IS important, and effective.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. The only problem I've encountered is the trepidation associated with personal blogs. Right now we are shying away from use of personal pronouns in order to maintain a more formal business tone. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. Making that personal connection can be tough…when you’re getting a lot of comments. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 26, 2010

Are people empowered to share their opinions? * Are people empowered to share their opinions? * The one that hit home for me personally was: “Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it.&#

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Just saying, “to be fair,… &# doesn't cut it.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. In real life, we trust a chosen few, while we consider the opinion of others. link] Len Cook Intended for business, but worth a PERSONAL read for sure!

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 20, 2010

41% provide opinions about products/services. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

AUGUST 31, 2010

Those that do have comments, usually have no further comment from the person who left a comment in the first place. The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. link] if you have an opinion. Some Bloggers respond to the comments and some don’t.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Online Marketing Institute

OCTOBER 1, 2010

As a result any company who puts a 'Follow me on twitter" and links away without getting return traffic from those social networks is doing it without a clear vision --at least in my opinion. Plus, building in some checks to the login process should further help keep personal information in sync. "We or something to that effect.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

FEBRUARY 25, 2010

Obviously, ThinkGeek has personality. They wrap every product with personality, plus they seek out some pretty strange stuff that you just can't get anywhere else. However, they've won me over on the personal side. As Evo said in his post, personality is a key factor when it comes to social media. A real human!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 9, 2010

If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available). If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available).

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. How many more platforms or tools must one try to digest/use regularly?

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I was thinking about trying to squeeze it in here, but I don't have enough personal experience with it yet. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. Depends on your resources and how big these geo-apps get.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

AUGUST 3, 2010

In my opinion Google enhances visibility of Facebook pages and makes companies money. After all, it is a social network aimed at connecting and that will never change I would guess, but sometimes, I need to go to an expert to read their opinions or thoughts and thats why the blog or the personal website will never die.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

In my opinion Google enhances visibility of Facebook pages and makes companies money. After all, it is a social network aimed at connecting and that will never change I would guess, but sometimes, I need to go to an expert to read their opinions or thoughts and thats why the blog or the personal website will never die.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I was thinking about trying to squeeze it in here, but I don't have enough personal experience with it yet. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. I love change. I thrive on it.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. As a web designer, the mantra is test, test, test, don't take the results personal and revise. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Wrong approach.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

JUNE 16, 2010

So, sorry… you touched a hot-button issue for me, personally. This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. So, sorry… you touched a hot-button issue for me, personally. There’s hope! But your point is well taken and appreciated.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Convince & Convert

SEPTEMBER 20, 2010

But he also made the point that counter to popular opinion, change doesn’t occur gradually, it occurs with sudden, breathtaking swiftness. It's not about “getting&# what you want from the other person. Word of mouth spreads like wildfire. And that’s the problem. It's a two-way street.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Single Grain

DECEMBER 6, 2019

Email personalization. 5 ) Personalization. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145