Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% The combined figures show an average consumer spends about four and a half hours of TV per day (47.5%
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