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5 studies prove social media is less than 6 degrees of separation

Biznology

STEPS : Conducted in 2008, 30 billion conversations among 240 million people were used to construct a communication graph with 180 million nodes and 1.3 For example, if you have 553 connections. then, 449,900 know them and 16,698,900 know someone who knows them. MICROSOFT INSTANT MESSENGER PROVES IT’S 6.6

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion. Such standard operating procedures one-click shopping, e-mail verification of orders, and customer product reviews were not on the radar until Amazon adopted them.

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Persistence is fertile

Biznology

We have learned this from direct mail and email marketing, especially when it came to Obama’s 2008 presidential campaigns: if you’re aggressive and email your core demographic repeatedly, you may make a few enemies and suffer a few humiliations – but you’ll probably also raise. ” It’s true. Very broad.

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My social media marketing posts from 2011

Biznology

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin. It is time to leave the land fallow and let the lists rest.

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You’ve probably over-farmed your donors’ land

Biznology

When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. Deafness to your message because of over-mailing is only one symptom of this “over-farming.” Image via Wikipedia.

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The more the messier for content marketing SEO success

Biznology

When I wrote for AdAge , back in the day, circa 2008-2009, they did the most delightful thing, though I don’t know how SEO-aware or SEO-focused they were about this. Everyman is where it’s at. In my previous life, I used to be a professional film photographer. 35mm slides through Nikon bodies and Nikkor glass.

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