Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Smashmouth Marketing

JUNE 1, 2022

2008 The two of us get married. 2018 Add IDLs (intent data leads). 2008 The two of us get married. 2018 Add IDLs (intent data leads). We then started Green Leads in an oversized closet in our apartment. A closet, two computers, and a credit card. 2011 Acquired Target 250 in London to enter the EMEA market.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Strategic-IC

MARCH 24, 2020

In times of economic uncertainty it is normal to draw parallels with previous economic downturns such as those caused by the dot.com bubble or the 2008 credit crisis. Never before have we had such powerful and insightful data to influence and direct our marketing strategies and targeting.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. Additionally, they have audiences set up that allow SDRs to monitor spikes in intent for the keyword “Virtual Event” within each of their territories, to focus their activities.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

PathFactory

MARCH 6, 2023

Prospects rarely pick up their phones or respond to emails, so inbound ‘signals’ are really important, and a lot of that intent data comes from your content. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Marketing Lead Ranking 52

B2B Digital Marketer

MARCH 30, 2023

He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Conversica

MAY 6, 2020

LeadFabric was founded in 2008 to transform customer engagement through innovative B2B marketing technology services. They are the preferred partner for key MarTech players across conversational marketing, account-based marketing, intent data and content/web personalization engines. About LeadFabric.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52