Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). We were coming up with pitch ideas for this brand, when my boss decided that we could make bagel necklaces the next big trend. We were coming up with pitch ideas for this brand, when my boss decided that we could make bagel necklaces the next big trend.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

SEPTEMBER 21, 2010

This is particularly true if your social media strategy is integrated into your entire organization. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. link] Alasdair Munn Good post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Your posts are a million times better than organizations acting as social media resources that always charge a fee for information.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Are there trends to be looked at sure. Surveys need to be duplicated to show a trend. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. Trend #1: Helping non-techie people do techie stuff Until Wufoo and its ilk came along, forms were strictly for coders.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. This is up from 16% in 2008. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 8, 2010

My business has such restrictions (some self-imposed) that very little new information applies to marketing it… but this: this post gives me a lot to think about. link] – from @jaybaer [link] Robert Granholm The opportunity economy, trending topics help your biz. Active listening required. Great stuff. All rights reserved.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. link] [link] davidweiner RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Glenn Taylor Very concise information! This is complex stuff!!

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

MARCH 16, 2010

And whereas Facebook is the site du jour for posting personal pics and other gobbledy-gook, Twitter is, in my opinion, a better mobile tool for getting/giving information. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. huh TimOtis Hi Jay, Twitter is way behind. All rights reserved.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

APRIL 7, 2010

You can really start to see that it is starting to make its way out of just the 'social media enthusiast' audience after more great exposure via SXSW this year and more and more media outlets picking up on the trend. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

JUNE 23, 2010

I see crowdsourcing and share-ability as not only the current web trend but also a key component in human nature. Ljerpi Very informative article on crowdsourcing. I found this article very informative about crowdsourcing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Customers follow you on Twitter not to be informed, but to be interacted with. link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. I am always hungry for relevant information and have stayed glued this past week to see what new things may have popped up at the conference.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

" [link] [link] Mark Gervase RT @technorati: RT @jaybaer: Are You Slow Enough to Succeed in Social Media? link] [link] TheTARGETEDGroup Are you slow enough to succeed in social media? link] [link] Adrian Eden interesting and informative read by @jaybaer – Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159