Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. All rights reserved.

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Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Thanks for sharing this information! Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys.

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Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Those who lack the knowledge of providing useful information or how/what to provide?

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FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

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Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

This is particularly true if your social media strategy is integrated into your entire organization. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. link] Alasdair Munn Good post.

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Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Comparisons with other products in the category.

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Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. With Social Media, take a look at Chris Brogan. They do that for real, right? All rights reserved.

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Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Very helpuful information.

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Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical.

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Social Media Webinar Metrics Media Marketing & Strategy 117

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

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Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

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Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? RT @jaybaer: Not sure which social media tools to use?

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Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 18, 2010

[link] Philippe Caillet RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Firefly France RT @VeilleSMO: The 8 Wrong Questions PR Firms Are Asking About Social Media [link] /via @jaybaer [link] Ryan Shell May we add one to the list? How do we help the client sale its product?

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PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 31, 2010

To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. Any thoughts?

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Social Media Media Paid Search Agency Advertising Agencies 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. The Science of Social Media. Tweet This!

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Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

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B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

FEBRUARY 25, 2010

Where else can you reach such a huge audience in minutes, never mind keep them constantly updated with relevant information? I work for a small advertising agency that has seen huge results from SEO/SEM and social media. A Valentines day present? link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit?

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. I did like the fact that it delivered the information while and when I needed it in communicating via email. The way you present it, makes sense. Just a FYI if you have alot of addresses.

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Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

JULY 8, 2010

John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. March 2009.

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Convince & Convert

JUNE 8, 2010

My business has such restrictions (some self-imposed) that very little new information applies to marketing it… but this: this post gives me a lot to think about. It's so important to listen and find what opportunities are presenting themselves. Wisely improve the present, it is nike dunk low thine.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

SEPTEMBER 21, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Excited to be on the panel after your presentation at LEAD San Diego! Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. This is complex stuff!!

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

MARCH 16, 2010

(great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications. link] unruh ann has a point – it's all about the content.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Online Marketing Institute

OCTOBER 31, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Excited to be on the panel after your presentation at LEAD San Diego! Skitch I’m no Photoshop wizard.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 27, 2010

The captain has informed me that the flight duration will be almost precisely three hours. Randy turned the simple conveyance of information into theater. Information Isn’t Boring By Accident. link] Innovate AZ Information as Theater – The Power of Humanized Description: I am typing this on a US Airways flight from St.

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Social Media Media Webinar Metrics Marketing & Strategy 131

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. Jon Thomas Presentation Advisors [link] Jon Thomas Jay, I was able to join the chat for a while and it was great.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 2, 2010

link] jaybaer I continue to quote you in every presentation about making friends you wouldn’t have had. But it shows that there is a conflict that I think we all struggle with while getting used to this new fast paced world with social media and information overload in general. [link] jaybaer It was easy for us to agree.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 23, 2010

I like what you said in the very beginning that Social media isn’t inexpensive, it’s different expensive. Saw someone tweet that yesterday during your presentation at Social Fresh. Smart, informative and right. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. bolen Thank you for this.

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Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – I’ll write about that soon.

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Social Media Media Paid Content Conference 126

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. Companion blog post.

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Social Media Media Webinar Metrics Marketing & Strategy 127

Convince & Convert

SEPTEMBER 20, 2010

Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). " [link] [link] Mark Gervase RT @technorati: RT @jaybaer: Are You Slow Enough to Succeed in Social Media? All rights reserved.

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