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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The trick is to learn how to use all its power. All Rights Reserved.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. Do you have any strategies for this?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&#

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

"How can social media kill email, when you have to have an email address to belong to a social media site?” August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. Technology should only be determined at the last stage of the planning process. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.