Customer Experience Matrix

JULY 9, 2009

When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases. It also adds some special features such as Oracle SQL support and column encryption for financial data. release date is August.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. The company plans to expand some of these database-related features by the end of this year. Of course, the labels matter less than what the system does.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Pardot : another pretty powerful product; see my blog review from December 2008. Pricing for a full-featured system was $597 per month—quite a bargain. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. One feature that stands out about ClickSquared is its choice to build its own campaign management system. Apologies to all for over-simplification.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

APRIL 5, 2009

In fact, he said he has actually removed features from the system because customers weren’t using them. These are not yet standard features on most demand generation products. I was also surprised to find that each icon can have its own schedule – another feature typically reserved for advanced systems.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

OCTOBER 10, 2009

But I think it’s a mistake to focus on those other features because they don’t get at real value provided by these tools, which is the flowering of applications made possible when business analysts can create them independently. category fall into one or another such group.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

SEPTEMBER 9, 2009

I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. This lets them initiate transactions, send messages, and in some cases actually change product configurations such as setting telephone features. This is characterized by use of search engines to drive traffic to Web sites.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Consider LeadLife. Pricing is based on primarily on email volume.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. Most clients have fewer than ten employees.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

DECEMBER 7, 2011

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. On the other hand, the system does include some features not usually found in small business systems.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 20, 2012

Portrait itself brought an agglomeration of previous acquisitions, having expanded its original customer relationship management system by purchasing Quadstone analytics in 2005 and Million Handshakes marketing automation in 2008. Other Pitney Bowes product offer additional features for database management, data quality, and message creation.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Pricing on this starts at $14.95 The company is now up to about 25 clients.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2012

To gather this information systematically, I need a framework that lists standard features and options within those features. The decision system may share campaign flows, offer definitions, customer data, analytics, and other features with the campaign manager. RTDM can be installed on-premise or hosted by SAS.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

APRIL 16, 2009

On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. This is a very powerful feature, since it lets users break big workflows into pieces and lets one workflow feed data into several others. I'm certainly not ready to say Lyza doesn't have them.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

Customer Experience Matrix

JUNE 10, 2009

The product has been in public beta for several months, so the general features are well known to people who care about such things. Revenue for 2008 was $120 million and had risen 50% from the previous year. QlikTech released version 9 of its QlikView business intelligence software today.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120