Convince & Convert

JUNE 2, 2010

It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 20, 2010

The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion. The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Maybe sampling and demos on location will fit better. Im Jay Baer.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Sore spot with us PR types.) Sore spot with us PR types.) population. link] Sean Williams Jay – I want to spend a bit more time reading & digesting this. link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24. Im Jay Baer.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 10, 2010

My opinion of Pepsi shot through the roof when I read what they were up to, and it made me feel really good that a brand with so much weight was putting their resources behind some solid grassroots projects. Those are just my personal opinions. Most recently it was Pepsi's Refresh Project, which GOOD featured in a special insert.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 6, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

MARCH 23, 2010

It's good to know that different people from different parts of the globe can exchange opinions on certain topics like this one. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 26, 2010

Are people empowered to share their opinions? * Are people empowered to share their opinions? * But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Do people like this? * How can we add value to this topic? * Do people like this? *

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. First: your analysis would have been better had you added the caveat that your list is strictly your opinion and not a formal methodology that allowed a true apples to apples comparison. In control.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. This makes no sense. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 14, 2010

Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

41% provide opinions about products/services. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. 42% learn about products and services via Twitter. 19% seek customer support. Im Jay Baer.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Tickets are going fast , Social Media Success Summit. Im Jay Baer.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. In real life, we trust a chosen few, while we consider the opinion of others. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 31, 2010

link] if you have an opinion. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The post is here. Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 25, 2010

If you create great marketing, communications, and pr but do not helpfully engage with your clients, you actually do yourself a disservice. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Similar idea.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

OCTOBER 1, 2010

As a result any company who puts a 'Follow me on twitter" and links away without getting return traffic from those social networks is doing it without a clear vision --at least in my opinion. Bas Reus Ok thanks, I interpreted this wrong, my bad. Jumping on the bandwagon without a plan is not adding any value to anybody.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

APRIL 8, 2010

A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). A bigger limitation, in my opinion, is the inability to connect a mouse (USB or wireless). In terms of it being a poor device for content creation, I'm still on the fence. Im Jay Baer.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 9, 2010

If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available). If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available).

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

And whereas Facebook is the site du jour for posting personal pics and other gobbledy-gook, Twitter is, in my opinion, a better mobile tool for getting/giving information. expected this blog post to be a Twitter bashing post, instead it was insightful and in my humble opinion, completely on the money! Im Jay Baer.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. In my opinion Google enhances visibility of Facebook pages and makes companies money. Im Jay Baer.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Rene van Dijk R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Christian-PR Group Thanks to facebook websites are yesterday’s technology [link] [link] regis vansnick "R.I.P. In my opinion Google enhances visibility of Facebook pages and makes companies money. Im Jay Baer.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. Source: Jay Baer #foursquare #analysis #socialmedia #PR [link] Joseph Manna Jay, very good points and I share the same views.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Perception of all ideas being leveled and equal, diminishing the power of the opinion of the highest paid executives opinion or the opinion of an “expert&# and 2.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 2, 2010

The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. We have the option to watch, listen, join conversations, give our opinions and make real friends. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Im Jay Baer.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For big brands, the benefits will be in customer service, rentention, support, PR.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. This, however, is not (in my humble opinion) the “big opportunity&# that the Web (and its social media) provides us with. I’m forced to agree. But awareness comes first, naturally. Im Jay Baer.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. They always end up agreeing with each other for some reason don't seem to have strong opinions and it's usually a self-congratulatory bore-fest.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

But he also made the point that counter to popular opinion, change doesn’t occur gradually, it occurs with sudden, breathtaking swiftness. link] /via @jorgebarba [link] ASDA’A B-M PR In social media:"Creating advocacy takes time. link] [link] Penman PR Excellent article. And that’s the problem.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159