Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service. All rights reserved.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# The blogpost’s title states that it “Needs to be More About The Customers&# – so take your own advice and focus on understanding and meeting their needs and not only meeting your own as a marketer. and hope for a.02 through a new channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 15, 2010

I'm actually pretty certain that by the end of this year the “marketing&# end of Social Media will be rolling into integrated direct marketing – with vendors like Infusionsoft beginning to expand from email and postcards to include Facebook, Twitter, Buzz, etc. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 24, 2010

Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Now that it is so easy for Joe Q.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Buy your own product. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Then put yourself in their shoes, figure out how they interact with your reps, use your product, all that other good advice you shared.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

FEBRUARY 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. in the morning here in Holland and I can't sleep.so what do you do? in the morning here in Holland and I can't sleep.so what do you do? All rights reserved.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Very helpful post, Jay. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. I know you’ve got a bunch of exciting new products that I’m excited to try. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MARCH 25, 2010

A new product launch. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A write up on a blog. Trade show. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 7, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Nobody appreciates keyword spam on the social Web.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JULY 6, 2010

the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. Don't beat them, join them! All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 26, 2010

The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

MARCH 30, 2011

Marcus Reply Nick Stamoulis Posted March 30, 2011 at 4:00 pm | Permalink Content is an important aspect of any marketing strategy. When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. The rules of marketing have changed.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? “Influence&# as an online metric is a bit of a misnomer as it connotes influence offline. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Paige Holden Great question. It really works. danperez Wow!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

OCTOBER 1, 2010

Problem Identification: Corporate Websites Detached from Customers There are a number of specific disruptions now that social networks have gained prominence with customers, the include: Consumers and customers are already connected to each other using social technologies and making decisions about products and the brand is not involved.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. When you believe in what you do and are able to help people with your service offerings and products, sales will happen. It’s so true! Nice post, Jay. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

JULY 14, 2010

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

JUNE 11, 2010

Looking forward to watching the progress and can't wait for the finished product! Looking forward to watching the progress and can't wait for the finished product! Looking forward to watching the progress and can't wait for the finished product! So happy for you both, and cannot wait to read the finished product.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Convince & Convert

SEPTEMBER 21, 2010

[link] malmy (Michael Malmrose) Twitter Comment Here’s a good read on developing a social media strategy in 7 steps: [link to post] – Posted using Chat Catcher [link] Production Video Services Well, I must say…I found this blog post via Twitter. Social Media is not the future, it’s present day mainstream business.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

SEPTEMBER 19, 2012

Matt Hamilton lists “some great ideas for your own business Facebook use,” such as for product testing, news release promotion, customer service, ideas to feed your new product development process , employee recognition, and even growing your email list: “it is important to make sign-up very easy.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Not all of those people will be relevant in helping me answer my questions about a product. A survey of 4,875 adults (500 U.S.) Well, almost.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. This is when it starts to be fun. Nicely said, Esteban.-= Esteban Kolsky´s last blog. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 19, 2010

Marketing was much easier when it was controllable. It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad. When “new&# marketing is done right, it is willingly consumed and not force fed to us.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

AUGUST 31, 2010

Even around products, amazon reviews, movie reviews, the comments on woot.com. Consumers are discussing products and media. I believe that social media provides some of the air cover needed to get people to like and trust you – again, so the business can ultimately sell more products or fulfull its mission.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116