Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. How can I help you? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). I'm trying to quote Forrester here somewhere.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Engagio

OCTOBER 13, 2020

This was exciting, and really helped Marketing build credibility and respect. CHANGE #1: Help Sales Own the Top of the Funnel. And The Pacific Crest SaaS Survey (now KeyBank SaaS Survey ) found that the fastest-growing companies get disproportionately more of their new annual contract value (ACV) from upsells.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. anyone within their network who can help them solve a problem. src = [link]. }.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Engagio

OCTOBER 1, 2019

This was exciting, and really helped Marketing build credibility and respect. CHANGE #1: Help Sales Own the Top of the Funnel. Hint: ABM standups help!). Help drive adoption and value — Some may say product adoption and value is a job only for the Customer Success team, but that’s like saying only Sales drives revenue.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. Sonja Jacob. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

OCTOBER 1, 2010

Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.),

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Don’t Over Schedule Events. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

DECEMBER 13, 2010

Respondents for the survey, which was administered in English, represented 24 countries. Photos… Indeed, after the focus on the rise of video in social media, photos remain as the preferred visual to help tell a story. For many, blogging has helped provide greater visibility into their industry. The weapon of choice?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. Great example!

Twitter 147

Twitter CRM Business Paid Search Agency 147