Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

JUNE 24, 2010

But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers. Testimonials are a huge part of the infomercial world, as they are for effective social media. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JUNE 3, 2010

Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce. link] jaybaer You're right Joe. All rights reserved.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. As such, they do stuff like this, that isn't as effective as it could be. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Especially social media, but even SEO, PPC, email, etc.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great thoughts, Laura! All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. That’s achievable for most small businesses.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 22, 2010

The impacts and effects of social media are too broad for that. That means we have an obligation to communicate most effectively with our audiences. You also know how to measure your ROI effectively. It is important that, as marketers and business-owners, we know what business we are in and we are in the communications business.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 6, 2010

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? power to the people ?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Doing that will help empower publishers to use video more effectively. All rights reserved.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MARCH 3, 2010

Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Excellent post. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They arrive on your blog because they have a question in mind, and are hoping that you can answer it. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. All rights reserved.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. I wonder if that policy is still in effect? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Further, mobile users actually spend more time on Facebook, not less. Facebook rolled out their iPhone app in August, 2007.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

AUGUST 18, 2010

If you frame this in the context of making a client’s lead gen efforts more effective, that is something they can get on board with and take to the bank. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And social media helps you build that trust and gives you that brand air cover.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ).

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 31, 2010

Here’s a different spin on conversations with some research about the effectiveness of online conversations. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Is a conversation asynchronous or synchronous? Is a conversation a monologue, dialogue or could it even be a polylogue?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. link] [link] Karthik S Good post by @jaybaer on measuring social media effectiveness – Are you suffering from premature calculation [link] [link] Alexander Rustad Are You Suffering From Premature Calculation? Two problems arose.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Matt Ridings – Techguerilla If I can be a complete geek for a second. WHY didn’t it work?

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Because there really is no benefit in beating your customers to the punch. All rights reserved.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. link] Michael Fohbuzz for restaurants already does this pretty effectively. County, region, state or city? Pricing: Your pricing is incorrect.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 25, 2010

Although social media can be used effectively for both, I think it's incredibly important to know what your motives are and then consistently speak in those terms. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I love the distinction between customer acquisition and customer retention.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 18, 2010

Clearly 500,000 is better, but you also have to take the network effect into account. Unfortunately the article makes it sounds like a different kind of cause and effect whereby consumers who never had much connection with a brand suddenly decide to become fans, and then start buying the brand. That's just not happening.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

Because digital media is not an end in it of itself, a media strategy that is a series of parts is rarely as effective as one that starts with an overarching goal for what the client wants to communicate and only then assesses how to leverage available media types as tools for getting them there. All rights reserved.

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

JULY 8, 2010

Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

AUGUST 4, 2010

The silent blahs creep up on you from out of nowhere, like Lyme Disease or the effects of a third margarita. Many citations to the article discuss this and its effectiveness in the hospitality industry. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer That is truly ironic.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

MARCH 16, 2010

Using Twitter to network is great, but to engage customers may be less effective. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I have met so many great people and made so many connections which I wouldn't have made on Facebook or other tools. That being said, I think I may be too focused on it.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124