2008 Differentiation RSS Twitter 
The Effective Marketer
JANUARY 11, 2010
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Vendors that score very closely may have some clear differentiators that are not easily measurable.
The Effective Marketer
MAY 10, 2010
More recently even Twitter mascots have been showing up as a company’s public face. In 2008, revenues were up to $16.6 You can follow any responses to this entry through the RSS 2.0 Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. The company reported $9.7
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Anything Goes Marketing
MARCH 8, 2009
Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!
Industrial Marketing Today
JANUARY 26, 2010
Developing your unique value proposition is also a good way to differentiate your company from the competition. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Clear calls to action: Don’t slap your toll free number on your website and expect your visitors to call you.
Industrial Marketing Today
MAY 3, 2010
Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Borrowing” ideas is not stealing something from someone else. All Rights Reserved.
Industrial Marketing Today
JULY 9, 2010
Learn to differentiate between metrics and key performance indicators (KPI). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
Industrial Marketing Today
MAY 14, 2010
The primary ways industrial companies participate in social media today are through community/discussion sites for customers as well as similar internal sites for employees whereas adoption of newer social media tools like Twitter is very low at only 9% (Source: Social Media Use in the Industrial Sector by GlobalSpec ). All Rights Reserved.
Expert insights. Personalized for you.
100 
Let's personalize your content