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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.

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Salespeople: One Question Matters Most

Customer Experience Matrix

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. Still, to the extent that CRM systems can offer demand generation functions, there may be a more limited market for demand generation than the vendors expect.

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Connect Direct - Demand Generation That Works

Online Marketing Institute

Generating sales leads - the right kind of leads, at the right price -means more than one-off tactics. At CDI, weve specialized in turnkey, integrated demand generationstrategies for high-tech companies since 1990. © 2008 Connect Direct Inc. | 650-306-9060 | privacy policy.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads. Post a Comment Search About the Author Howard J.

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10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. 5 Important Ways Sales can help Marketing , May 26, 2009.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

"Disconnect between sales and marketing" Seamus Walsh's Bio. in January 2008. Seamus' passion for sales, sales process and excellence enabled him to develop a platform that "finds, cares and feeds" prospects until they are ready to buy. Brian Carroll's blog B2B Lead Generation Blog.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. MarketingSherpa.