Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% range, with any performance above 0.5%

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

MAY 22, 2009

Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Starting at the top of the list and working down, visit each website shown. Tags: Web Marketing. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. Twitter has the fifth oldest. 75% of small businesses in the U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

DECEMBER 6, 2019

The Complete Guide to Getting Started With Website Personalization. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. In fact : 63% of customers are more likely to return to a company website that has live chat. Add location tags. 6 ) Video Marketing. Click To Tweet. Boost sales.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145