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JANUARY 17, 2011 [2008, Conversion] Best Social Media Stats, Facts and Marketing Research of 2010
At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. And much more.
| | E-STORM
DECEMBER 7, 2009 [2008, Conversion] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
Cross-Channel Attribution Model On Track To Replace The Last Click – from TV Week & Forrester Key takeaways: Technology leaders are emerging from the pack, namely: Atlas , ClearSaleing , Coremetrics , Theorem , TruEffect , Visual IQ , and [x+1] Between 5% and 10% of marketers think about deploying attribution management across multiple media Attribution is taking hold most quickly in the search industry, supported by companies, such as 360i and Range Online Media 3. increase in paid search click thru rate 11.2% decrease in paid search cost per click 4.
OCTOBER 19, 2012 | FATHOM
[2008, Conversion] When to Use the Google Content Network - Fathom
JANUARY 17, 2011 | WEBBIQUITY
[2008, Conversion] Best Social Media Stats, Facts and Marketing Research of 2010
MARCH 23, 2010 | E-STORM
[2008, Conversion] It's 2010. So Why Are Search Marketers Still Using Unsophisticated.
DECEMBER 7, 2009 | E-STORM
[2008, Conversion] Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
MAY 22, 2009 | WEBMARKETCENTRAL
[2008, Conversion] 3 More Tips for Optimizing SEM Campaigns
SEPTEMBER 19, 2008 | WEBMARKETCENTRAL
[2008, Conversion] Sherpa Answers 15 Common SEO Questions
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| | E-STORM
MARCH 23, 2010 [2008, Conversion] It's 2010. So Why Are Search Marketers Still Using Unsophisticated.
It was a sobering report, indicating that many marketers choose to optimize their portfolios based on first-order metrics like cost-per-click (CPC) and click-through-rate (CTR), instead of deeper and more foretelling metrics like profit per customer/order, return on ad spend, lifetime value per customer or any other insight that could really impact the bottom line of the company. You might see a lift in click volume, but you might also be compromising on performance. So Why Are Search Marketers Still Using Unsophisticated Metrics?
| | FATHOM
OCTOBER 19, 2012 [2008, Conversion] When to Use the Google Content Network - Fathom
Although the Content Network is a good place to get a low cost-per-click, unfortunately you will also receive a lower conversion rate into a lead or sale. If you are beginning to have difficulty trying to figure out how to expand your pay-per-click website traffic and you are in all 3 engines, give the Content Network a try. The cost per click is too high for you within all or most of the search network. Home | Portfolio | Management Team © 2008 Fathom Online Marketing in Valley View near Cleveland, Ohio.
| | WEBMARKETCENTRAL
MAY 22, 2009 [2008, Conversion] 3 More Tips for Optimizing SEM Campaigns
Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion. Keep your content network clean. Be sure to save your work.
| | WEBMARKETCENTRAL
SEPTEMBER 14, 2007 [2008, Conversion] MarketingSherpa Releases 2008 Search Marketing Benchmark Guide
MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008. Thinking of bringing SEM and SEO in-house?
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WEBMARKETCENTRAL | FRIDAY, SEPTEMBER 19, 2008 [2008, Conversion] Sherpa Answers 15 Common SEO Questions
article, here are a few highlights and observations: Paid vs. Organic Search The article states that 95% of search clicks go to organic results, and only 5% to paid links. While there's no question that organic search results get more clicks than the associated ads, the contrast isn't quite that extreme. The closer your product is to the low-cost, tactical, single-decision maker end of the scale (e.g. computer network hardware), the better pay-per-click advertising works. Average cost per click varies considerably by industry and product type. MORE >>
MODERN B2B MARKETING | WEDNESDAY, AUGUST 27, 2008 [2008, Conversion] B2B Marketing Thought Leadership: Tom Pick
According to author Tim Harford in The Logic of Life, back around the time when your grandparents were young, the innovation rate was "one stunning idea every year." Everyone loves search engine marketing (SEM) because it's so measurable: impressions, clicks, conversions, conversion rate, cost per click â€” it's all there on one nice screen. So all of these activities are important to cost-effective lead generation, they're just harder to measure. You've been a B2B marketer since 1992. This relates to the first point. MORE >>
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