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3 Lessons on How to Use Video to Drive Business Value

Vidyard

My co-founder and I launched the agency in 2008 to help clients solve their business challenges through creative thinking, storytelling, and video. We needed to show clients in-depth data on the viewers who engaged with their content so that we could prove our work’s value. Personalize your content.

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How to Use Website Customization and Video to Get More Customers

Vidyard

If you’re not segmenting your company’s website visitors and serving each persona custom content tailored just for them, why not? If the tailored content was not only text-based, but in video form, imagine how engaging that would be. Use the information from Google Analytics to create custom content to wow each visitor.

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A Shortish History of Online Video

Vidyard

Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. With so much video scattered across the web, watching the content was no longer an issue for those that could afford the internet connection required to enjoy it.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

That takes work, strategy, and a sense for the right formats and video lengths. Contents 1. As marketing author Ryan Holiday writes, “Nothing has sunk more creators than this: Our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.”.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

That takes work, strategy, and a sense for the right formats and video lengths. Contents 1. As marketing author Ryan Holiday writes, “Nothing has sunk more creators than this: Our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.”

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