Remove 2008 Remove Content Remove Copywriting Remove SEM
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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting.

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. Content marketing within the realm of social media is extremely powerful, but it does have a downside. Content marketing within the realm of social media is extremely powerful, but it does have a downside. Poking fun at Web 2.0 tags: Web 2.0

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Take advantage of new tools to raise your own profile by commenting on existing content? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR? SEO social media interactive PR?

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.