Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

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Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. PaidContent.org Founder Launches Travel Media and Data Company. Company Name. * Companys Focus. Multi-Platform/Focus Company. Accounting and Billing Software. Production Software. Publication. • Vendors: List/Manage Your Company. -->. Webinars Events.

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Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

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Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

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Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. a customer needs to be able to trust in the company's product.

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Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

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Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine.

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Social Media Media Webinar Metrics Paid Search Agency 149

seo.co

NOVEMBER 8, 2021

Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. He’s consulted with companies like Disney, Google, Microsoft, Sony, GM, and Coca-Cola – to name a few. Chris Brogan. HubSpot Blog. TopRank Marketing Blog. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Ive founded 5 companies, and spent 15 years running digital marketing agencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Long Tail Marketing Blogger Paper Content 117

seo.co

MARCH 8, 2020

Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. He’s consulted with companies like Disney, Google, Microsoft, Sony, GM, and Coca-Cola – to name a few. Chris Brogan. HubSpot Blog. TopRank Marketing Blog. Buffer Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 link] jaybaer It will.

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Social Media Media Paid Search Agency Video Marketing 134

Content Marketing Institute

NOVEMBER 19, 2017

Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options. Chapter 9: Content Marketing Software.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Meghan Biro. MeghanMBiro. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Meghan Biro. MeghanMBiro. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Congrats on the new company! link] jaybaer Congrats on the new company! I believe we should all view ourselves as Social Media Toddlers.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. Ive founded 5 companies, and spent 15 years running digital marketing agencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Does the iPad connect to it? link] Ally E.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. See how it works with our Free Trial program. Not any more.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Act-On Software. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Convince & Convert

APRIL 7, 2010

Easy to semi-automate with software, etc. In Australia we are nowehere at the level of the US in terms of companies working with it, and it's these companies that will ultimately provide the value in time invested for the people! Is it scalable to give every single mayor or person who checks in 20 times something for free?

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119