The Lead Agency

OCTOBER 4, 2017

In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles. out of 5) Loading. Overall the campaign went incredibly well!

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

seo.co

NOVEMBER 8, 2021

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

ClearVoice

MARCH 8, 2019

These days, my friends jokingly refer to my career — which includes a healthy balance of journalism assignments and content strategy clients through my consulting company — as an empire. Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations. And for 11 years?

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

WriteSpark

OCTOBER 28, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « Technical Writer or Technical Copywriter? Appeal to a higher power: The person's manager or a company executive.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

SEPTEMBER 5, 2018

Whether on a billboard or the back of a restaurant menu, advertising can go to work for your company in a variety of ways. Public relations. A company’s overarching marketing strategy will typically include an advertising plan. Walter Thompson Company to advertise its Lifebuoy Soap. Email communications.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Congrats on the new company! link] jaybaer Congrats on the new company! I believe we should all view ourselves as Social Media Toddlers.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

JUNE 28, 2010

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128